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THE BIBLIO FILE is a leading podcast that examines "the book" and book culture. Hosted by NIGEL BEALE it features wide ranging conversations with writers, poets, book publishers, booksellers, book editors, book collectors, book makers, book scholars, book critics, book designers, book publicists, literary agents and other best practitioners who busy themselves with the world of books.

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May 30, 2022

I came across Kat McKenna's name in an article written by Alison Flood in The Guardian last year. I'd googled Tik Tok's "Book-Tok" because I'd heard it was moving a lot of YA books and wanted to learn more. Kat was quoted in Alison's piece. It was clear she knew what made BookTok tick. I contacted her and now she's on the show.
 
Kat has worked in UK publishing for almost 15 years specialising in children's and teen/YA marketing and brand strategy, and "delivers exciting and audience driven marketing campaigns to most of the major publishers as a freelancer, working on brands including World Book Day, Jacqueline Wilson, Supertato and more." She bills herself as an early innovator of digital and social media in publishing, and today she's still very much on top of what's going on.
 
She sent me a list of links to various examples of how young people are using Book Tok these days, here:
 
Books that made me cry: (@justmemyselfandi) Here
 
They Both Die At the End moodboard (@emmyslibrary): here
 
Convincing you to read We Were Liars (@alifeofliterature): here
 
If you like  this Harry Styles song, read this book (@sophiebooks): here
 
Want to work in books? (@hotkeybooks - publisher account!) here
 
Why do books smell like they do (@hotkeybooks)  here
 
Translations of my book by country (@Caseymcquiston - author) here
 
Aesthetic of The Inheritance  Games (@.bookobsessed)  here
 
A book Tiktok made me read that was not good (@emdobereading - based on a sound trend - we can talk more about those tomorrow!) here
 
Convincing you to read books based on  their first line (@jennajustreads) here
 
Heartstopper - page to screen love (@rafept)  here
 
 
 
So, lots to talk about. 
 
Re: my question about who owns Tik Tok: results are pretty murky. Yes, the Chinese government has a stake in it. How much control it has over operations is open to question. Lots, is what its American competitors would like people to believe. Relatively little it seems if you're a Tik Tok spokesperson.  The Guardian again, here