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THE BIBLIO FILE is a podcast about "the book," and an inquiry into the wider world of book culture. Hosted by Nigel Beale it features wide ranging, long-form conversations with best practitioners inside the book trade and out - from writer to reader. Why listen? The hope is that it will help you to read, write, publish, edit, design, and collect better, and improve how you communicate serious, big, necessary, new, good ideas and stories...

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Sep 18, 2022

Naomi Bacon is a seasoned book marketer, and founder of The Tandem Collective. She has worked with JK Rowling’s agency, The Blair Partnership, as well as Pottermore, Pan Macmillan, Penguin and Hachette. Her ambition has always been "to be at the forefront of digital innovation, creating meaningful connections between publishing partners, content creators and brands to generate word of mouth around new book, film, theatre and TV releases." 
We talk about how she came up with her "Readalong" service, as well as word of mouth being gold-dust, measuring the impact of social media marketing on the bottom line, micro-influencers, Instagram story posts, book recommendations, optimum follower numbers, marketers as booksellers, top ten bestseller lists, shoe-string campaigns, Tik-Tok's backlist power, conveying enthusiasm, curating social media, scathing reviews, structuring public book conversations, engagement, non-fiction titles, proof of product and bespoke marketing packages for small presses. 
Naomi mentioned that Tandem offers a free video interview service for small presses who want to pitch their catalogues on Instagram and Youtube. For details, email her at