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THE BIBLIO FILE is a podcast about "the book," and an inquiry into the wider world of book culture. Hosted by Nigel Beale it features wide ranging, long-form conversations with best practitioners inside the book trade and out - from writer to reader. Why listen? The hope is that it will help you to read, write, publish, edit, design, and collect better, and improve how you communicate serious, big, necessary, new, good ideas and stories...

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May 22, 2023

Matteo Columbo is Margaret Atwood's publicist and personal magician at the Ponte alle Grazie publishing house in Italy. We met in Milan to discuss, among other things, the relationship between magic and publicity, the things that Margaret's handlers insist must be present in her hotel rooms; banana tricks, surprises, examples of how to gain the attention of journalists, Ponte alle Grazie's eclectic backlist, Luigi Spagnol, books as unique entities, the impact of Margaret's in-person Italian appearances, comparisons between publicity and photography; trustworthiness, syntax, and more.