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THE BIBLIO FILE is one of the world's leading podcasts about "the book" and an inquiry into the wider world of book culture. Hosted by Nigel Beale it features wide ranging conversations with authors, poets, book publishers, booksellers, book editors, book collectors, book makers, book scholars, book critics, book designers, book publicists, literary agents and other certified bibliophiles.

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Apr 29, 2019

Levi Stahl is the marketing director of the University of Chicago Press and the editor of The Getaway Car: A Donald E. Westlake Nonfiction Miscellany

We met in Chicago to discuss the role of the book marketer, getting books out into the world and bought, helping the sales department, Thoreau, content and numbers, advertising and the price point of books, print on demand and short runs, shelf and display space, disseminating scholarship, advances, authenticity, and advice for authors on how to use social media.